Sales productivity is the #1 challenge for almost 64% of B2B organizations. Therefore, optimizing sales productivity should be one of the most important aspects for a business to focus on – the efficiency, effectiveness, and productivity of the salesforce has a direct and significant impact on revenue.
The bad news: 64% of a sales rep’s time is spent not selling.
The good news: Many minor tasks eating up salespeople’s time can be automated, streamlined, or simplified.
Here’s what to do...
Starting your day well? It starts the day before. Getting a decent night’s sleep – 6.5 to 7.5 hours – is a must. And when your team get up, they should be sure to get moving: research suggests exercising for just 30 minutes during a work day can make you 23% more productive.
72% of high performing sales reps say being able to perform sales tasks on their phone is critical to their success. If you haven’t embraced mobile selling, now is the time. If you have, you can still take steps to ensure reps are maximizing every sales moment
How long does it take you to send an email? If you don’t know, it may be time to find out – research shows 41% of sales people spend too much time on admin tasks. Once again, apps can help you and your team, tracking how long you give to daily activities, so you can see exactly where you’re spending your precious time.
Time may be a salesperson’s most valuable resource, but data is a close second – when it’s connected to powerful analytics. High-performing sales people are over 11x more likely than underperformers to rate their team’s analytics capabilities as outstanding. Sales analytics should be mobile, dashboard-based, and real-time.
From ticking off the actions required at each selling stage, to sharing your details with a contact – automate as much of your sales process as you can using AI and ML
Give your sales team the right apps to help them do their job efficiently and effectively. Sales enablement technologies, such as Loktra, aim to align marketing processes and goals and then arm sales teams with the tools and content to improve sales execution and drive revenue. Sales enablement, by nature, empowers and enables sales reps to work more efficiently.
And remember, a more productive sales team means more revenue is being generated!